Noiré Signature

Velvet lips for every mood.
Eight shades, one obsession.

ENTER THE EDIT
✦HALAL INGREDIENTS♡CRUELTY-FREE✦SOUTH ASIAN SKIN TONE FOCUSED○DESIGNED IN UK✦HALAL INGREDIENTS♡CRUELTY-FREE✦SOUTH ASIAN SKIN TONE FOCUSED○DESIGNED IN UK✦HALAL INGREDIENTS♡CRUELTY-FREE✦SOUTH ASIAN SKIN TONE FOCUSED○DESIGNED IN UK✦HALAL INGREDIENTS♡CRUELTY-FREE✦SOUTH ASIAN SKIN TONE FOCUSED○DESIGNED IN UK

All Eight Shades

Each velvet matte liquid lipstick formulated for South Asian beauty — from deep oxblood to soft rose.

The Experience

Discover Your Signature Shade

Choose the three words that describe you best. We'll find the shade that matches your energy.

SELECT 3 MORE WORDS

The Noiré Formula — lipstick texture swatch on dark surface

The Formula

The Science of Soft

Velvet, Perfected

A formula engineered for the modern woman. Rich comfort, clean performance, and a finish that looks like second skin.

VELVET MATTE FINISH

Soft-focus effect that blurs and perfects. No dryness, no cracking.

COMFORTABLE WEAR

Lightweight layers that feel like nothing — and last like everything.

RICH PIGMENT

One-stroke coverage. Pure, saturated colour that stays true from morning to evening.

SOFT-FOCUS EFFECT

Light-diffusing technology creates a blurred, velvety look that flatters every lip shape.

LIGHTWEIGHT FEEL

Whisper-thin layers that move with your lips, never against them.

Campaign Film

The Velvet Edit

Coming Soon

Campaign Gallery

A Study in Velvet

Golden hour editorial beauty
Oxblood lipstick smear texture
Satin silver cosmetic tube

Reviews & UGC

Worn by Women Like You

Real women. Real shades. Real confidence.

“Finally, a lipstick that understands my skin tone. Velvet Hour is my everyday signature.”

Ayesha K.

Shade: Velvet Hour · Medium Skin

“The name says it all. This shade makes me feel powerful every time I wear it.”

Zara M.

Shade: Cease & Desist · Deep Skin

“Perfect for evening. The velvet finish is unlike anything I've tried before.”

Mariam S.

Shade: Nocturne · Fair Skin

“Understated elegance in a tube. Wears beautifully through dinner and tea.”

Fatima R.

Shade: Silk Purse · Medium Skin

Dark silk velvet — the essence of Noiré Signature

About

Made for skin tones
that deserved better.

Noiré Signature was built for the woman the beauty industry forgot. Every shade — from deep oxblood to soft rose — is tested and formulated with South Asian skin tones at the centre.

Designed in United Kingdom. Made with halal ingredients. Available throughout Pakistan.

READ OUR STORY

Be the first to experience what's next.

Join our list for early access to new collections, editorials, and exclusive launches.

YOUR BAG

Your bag is empty

Find your signature shade.

SHOP THE COLLECTION