
Velvet lips for every mood.
Eight shades, one obsession.
All Eight Shades
Each velvet matte liquid lipstick formulated for South Asian beauty — from deep oxblood to soft rose.
The Experience
Discover Your Signature Shade
Choose the three words that describe you best. We'll find the shade that matches your energy.
SELECT 3 MORE WORDS

The Formula
The Science of Soft
Velvet, Perfected
A formula engineered for the modern woman. Rich comfort, clean performance, and a finish that looks like second skin.
VELVET MATTE FINISH
Soft-focus effect that blurs and perfects. No dryness, no cracking.
COMFORTABLE WEAR
Lightweight layers that feel like nothing — and last like everything.
RICH PIGMENT
One-stroke coverage. Pure, saturated colour that stays true from morning to evening.
SOFT-FOCUS EFFECT
Light-diffusing technology creates a blurred, velvety look that flatters every lip shape.
LIGHTWEIGHT FEEL
Whisper-thin layers that move with your lips, never against them.
Campaign Film
The Velvet Edit
Coming Soon
Campaign Gallery
A Study in Velvet



Reviews & UGC
Worn by Women Like You
Real women. Real shades. Real confidence.
“Finally, a lipstick that understands my skin tone. Velvet Hour is my everyday signature.”
Ayesha K.
Shade: Velvet Hour · Medium Skin
“The name says it all. This shade makes me feel powerful every time I wear it.”
Zara M.
Shade: Cease & Desist · Deep Skin
“Perfect for evening. The velvet finish is unlike anything I've tried before.”
Mariam S.
Shade: Nocturne · Fair Skin
“Understated elegance in a tube. Wears beautifully through dinner and tea.”
Fatima R.
Shade: Silk Purse · Medium Skin

About
Made for skin tones
that deserved better.
Noiré Signature was built for the woman the beauty industry forgot. Every shade — from deep oxblood to soft rose — is tested and formulated with South Asian skin tones at the centre.
Designed in United Kingdom. Made with halal ingredients. Available throughout Pakistan.
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