The Velvet Edit
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Collection
Eight velvet matte liquid lipsticks, formulated for South Asian skin tones.
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VELVET MATTE FINISH
Soft-focus blur without dryness
RICH PIGMENT
Full coverage in one stroke
COMFORTABLE WEAR
Weightless layers that last
HALAL CERTIFIED
Every ingredient intentional
All Eight Shades
Each velvet matte liquid lipstick formulated for South Asian beauty — from deep oxblood to soft rose.
Reviews & UGC
Worn by Women Like You
Real women. Real shades. Real confidence.
“Finally, a lipstick that understands my skin tone. Velvet Hour is my everyday signature.”
Ayesha K.
Shade: Velvet Hour · Medium Skin
“The name says it all. This shade makes me feel powerful every time I wear it.”
Zara M.
Shade: Cease & Desist · Deep Skin
“Perfect for evening. The velvet finish is unlike anything I've tried before.”
Mariam S.
Shade: Nocturne · Fair Skin
“Understated elegance in a tube. Wears beautifully through dinner and tea.”
Fatima R.
Shade: Silk Purse · Medium Skin
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